Growth Engine

Swept Ontario niches through Google Places on a weekly rotation — open businesses with a website only — into an intake webhook that validates, deduplicates and assigns a lead ID before anything downstream sees it.

Scored each site on six dimensions — first impression, mobile, search, call to action, trust and booking flow — returning three issues, three recommendations and one hook from a homepage fetch that is capped and stripped before the model reads it.

Kept qualification deterministic and replayable: a nought-to-hundred score from rating, review volume and business type, routed to one of five service lines with its own deal band. No model, no network, same answer every time.

Put compliance in code rather than in a prompt. An address has to be published on the prospect's own site with the source URL kept as evidence; guessed and suppressed addresses fail closed; the unsubscribe footer and mailing address are appended deterministically; a banned-phrase check runs after the model, not instead of it.

Left a person on the send button — every draft waits for an approval tap in chat or the admin queue before the mail worker touches it.

Fed the same funnel from a self-serve audit form, a retrieval-backed chat widget and an email list on infrastructure we own, with the Next.js app as the source of truth and the workflow engine demoted to a stateless task runner called by webhook.